Digital Media

Off-page Search Engine Optimization-Directories

As you will discover as you read through this report, there are many types of directory site. For everything that exists on the internet, there will be a directory (or more commonly, many directories) where whatever it is will be listed and categorized.

Some of these directories will focus on particular types of web content, such as articles, videos or blogs. However, at the highest level, there are many directories that list and categorize websites, and if you can get your site listed, it is advantageous in traffic terms. (For more detailed information on flipping websites as a way to make money on the internet.)

There are two types of directory to which you can apply, those that are free, and those that you have to pay for in order to be listed.

This is where you have something of a theres good news and theres bad news scenario.

The good news is that the most important site directory, which is the Open Directory Project or DMOZ directory, is completely free to apply for and to be listed in. This is worth doing, because the DMOZ directory is where Google and many other search engines obtain a lot of their information.

The bad news is that DMOZ is an entirely voluntary project, staffed by voluntary editors, and it can therefore take anything between two months and two years for your application to be assessed. Dont even think of asking them to hurry up, because that is almost guaranteed to put your application back to the bottom of the pile!

On top of this, the editors who work for DMOZ do tend to be something of a law unto themselves, so there is no guarantee, that they will accept your site, even after you have waited a year or two for their decision.

There is little you can do about speeding up the DMOZ editorial and acceptance process, so if you have not already applied to DMOZ, I would recommend that you do so immediately after finishing reading this book.

In the future, apply to DMOZ as soon as you register your domain name, because even if youre not going to build your website for six months, you can be pretty confident that they will not get round to reviewing it in that time.

If your application is (eventually) successful, the results are almost always worth the wait. Because the DMOZ directory has so much clout with Google, a listing in the directory automatically means that your site will receive a significant search engine boost. (Check out this site on how to sell a website at flipmastery.com.)

In addition, getting your site listed will generate a one-way incoming link from DMOZ. The homepage of the directory is extremely highly rated when measured by Google Page Rank, which is a commonly accepted measure of site value and popularity.

Digital Media

web design

Other Methods of Getting Articles Without Writing

There are several ways to producing articles without having to write them yourself. Using a ghostwriter is one way, using private label rights articles you have bought is another option and doing an expert interview is yet a third way to compile article information.

Borrowing another writer’s article for use is yet another way to provide content for readers. Give the original author credit within the body of your article and fill in the rest with quotes from that author’s article. (For more detailed information on how to get backlinks.)

This is a can’t lose situation for everyone. You don’t need to do the writing of your article, the writer who wrote the original article gets free publicity, and the reader gets the information that they want or need. Everybody wins.

Using public domain articles that are related to your subject is yet another way. Permission from the author to use their work isn’t necessary, but letting your reader know where the content originated will keep their trust. Don’t try to pass the words off as your own.

Use survey results from a self-conducted survey as an article. This does mean you’ll have to write a little, but compiling the results and turning it into a fast article isn’t very hard or time-consuming. You can create surveys through Survey Monkey at www.surveymonkey.com .

Use government provided information. Articles written by United States Government Authors are automatically in the public domain. The government is a prolific writer - on a wide variety of topics. Visit any United States Government website, and you will be greatly surprised with the amount of information that is free for the taking. (You’ll find great information here about how to get targeted web traffic for profit.)

As you have seen, providing quality articles without writing a single word, or with just a bit of writing is possible. The information and means is there, use them.

Digital Media

web graphics

A Simple Procedure In Leaflet Designing

Leaflet is a way of showing your ideas as well as emotions in terms of words, pictures and then graphics. The way you present your ideas in the leaflet will determine or will influence the perception of your readers in terms of the messages conveyed in your leaflet. (For great information on flipping websites for making money on the internet.)

Digital Media

internet marketing

Off-page Search Engine Optimization-Writing Your Article

When you start to write your articles, the first thing is to create a hard-hitting title that includes your primary keyword phrase. The importance of your article title should not be underestimated, because it is based on the title that most people will use to make the decision of whether to read it or not.

Understand that when anyone sees your article title, consciously or not they want you to answer the question Whats in it for me? and they want you to provide the answer as quickly as possible. If you dont, then they will probably never get any further than glancing at your title.

It is for this reason that many experienced article marketers recommend that you should spend up to 50% of your time creating a knock their socks off article title. In other words, boring titles are the quickest way of killing the effectiveness of even the greatest of articles. (Check out this site on how to sell a website at flipmastery.com.)

One extremely effective way of creating killer titles is to use questions. Try to come up with something like this for your own market:

Want to shed weight in 5 days? Try these Secret weight loss remedies and never feel ashamed again!
Is your partner messing around? Discover the 4 ways that you can know for sure and get rid of the doubt NOW!

Its a very simple formula a question followed by a benefit.

Another way of creating an effective title is to be a very precise about the information you are offering in your article:

Discover the 4 simple steps that net me $6739.54 every week!
Precision of this nature implies that the information has been accurately recorded, which in turn suggests that there must be some truth to what youre saying.

Write your article by following the AIDA principle, and make sure that you do so from the very first word of the title.

First, you need to attract the Attention of your reader (hence the way the titles were written as attention grabbers, pure and simple):
Next, you have to get them Interested in whatever it is you have to offer:
Third, give them good reasons why they should Desire what you offer and
Finally, tell them to take Action. (For more detailed information on flipping websites as a way to make money on the internet.)

Digital Media

web design