Digital Media

Off-page Search Engine Optimization-One Way Incoming Links

Okay, so that is two thirds of your link network established. The only remaining aspect of linking to deal with is the most important one, establishing one-way incoming links. We will deal with this on a step-by-step basis as we go through this report.

However, one final thing to mention is the internal linking structure of your site. While everything we have dealt with so far has concerned external links, your site must be linked together in a logical and effective way on an internal basis as well. (Learn more about a great way to make money from home by flipping websites.)

For example, you must have a site map on your homepage so that your visitors and the search engine robots can find their way around. It must be possible to reach every page of your site from the homepage in no more than three clicks, and anyone who visits an internal page of your site should be able to get back to the homepage with a single click.

In addition to the homepage, you may well have other business-critical pages on your site.

For example, if a part of your business is building a prospect mailing list (which it always should be), then you might have a name-capture or squeeze page which is designed to do nothing more than collect a visitors e-mail details.
This is an extremely important page for your business, and you should therefore have links from most of the other internal pages of your site that point at this squeeze page. This accords the maximum amount of incoming link power (or link juice as it is often known) to that page, which in turn indicates to the search engines that this is an important page. (For great information on flipping websites for making money on the internet.)

The bottom line is, links are extremely important and becoming ever more so by the day. Hence, even though this report is primarily focused on sending human visitors to your site, you should always keep links at the forefront of your mind no matter what traffic generation tactics you are thinking of using.
Beginning the free traffic landslide journey
Having made your web site search engine friendly, the next step is to start to publicize your site by telling the world what it is you do, and where you are to be found.

There are literally dozens of ways that you can do this, ranging from the ridiculous and whimsical to the highly professional and effective.
The rest of this report is going to be focused on making you aware of as many professional, effective (and free) website promotion strategies as possible, but I have not attempted to list every traffic generation strategy of which I am aware.

To do so and to explain every one of them in sufficient detail to make them usable would require a book several times longer than this one. Instead, I have focused on the traffic generation strategies that I know from my own experiences are the most effective, and have tried to explain each of them in enough depth to enable you to begin implementing them immediately.

So, if on your internet travels you come across alternative free advertising strategies that you think might work, go ahead and give them a try. However, when do so, you must ensure that you continue with the free traffic generation strategies that are already working for you, in case the new idea that you are trying out does not work.

With that slight note of caution, lets move on to begin to look at how to generate a free traffic landslide for your site in a month or less.

As far as possible, you should try to action each these steps in the order that they are set out, because not everything you read of will work at the same speed, and the ones that will take the longest are the ones that you are going to read about now.

Digital Media

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Off-page Search Engine Optimization-Video Marketing

Without any doubt, the traffic story of the last couple of years has been the boom in video marketing. In the same way that you market using articles, you create a video, submit it to one of the major networking sites like YouTube, and send traffic from that video to your site.

Another similarity with using articles to market your site is that making videos is far easier than you might imagine. Creating videos to publicize your business can be as easy or as complex as you want it to be, because effective video marketing does not depend on the quality of the video materials that youre using. What really matters is the message that your video purveys. (Learn how you can sell website to earn money from internet.)

Perhaps the most important thing about using videos to market your business is to make sure that people can find your video in the first place.

To do this is simple. All you need to do is to ensure that the title and description of the video that you upload to the networking site is targeted for your market. It doesnt really matter what is in your video as long as the accompanying information (written things like the title, description and so on) are targeted.

There are many ways that you can make videos to promote your business, and all of them will be equally effective as long as the accompanying information is carefully crafted.

For marketing purposes, you only need a video of two to three minutes duration, because beyond this, viewers will lose focus and concentration.
The simplest way of making, publishing and marketing video is to find half a dozen or so still images that can be pulled together as a video presentation, almost like a PowerPoint presentation (which is another option).

If you have a series of digital images that you can use for this purpose, you can edit them together using a program like Windows Movie Maker, Wax or ZS4 and then publish this video to the network sites. If you dont have a supply of suitable images, see what you can find here.

Alternatively, you can upload your digital images to animoto to create a 30 second video short that can be uploaded to YouTube automatically from within the site. (For great information on flipping websites for making money on the internet.)

You may be able to create a screenshot video if you can demonstrate what it is that you want your visitor to see on your computer. In this case, there is free screen shot video software available at CamStudio that will do a perfectly acceptable job for you.

However, there is no doubt that most of the people who use video networking sites like YouTube do so because they want to be entertained.
Videos that show real people doing stuff are more popular than video montages of still images or screenshot videos. For this reason, if you can create a video of this nature, it is likely to be far more popular.

However, the key to video marketing success lies in making sure that people can find your video, and this comes down to the title, description and keywords tags that you add when you upload your video.

Here is the best way of adding this information when you upload your video, using dog training as our target market, and YouTube:

The first thing to note is that the title is a keyword that we are targeting, and the description is also used to target as many keyword phrases as possible.

In addition, the first line of the description is the URL of the exact page on your site to which you want the video viewer to go after they have finished watching the video. By including the URL in this way, you create an active hyperlink that will be displayed right next to your video every time it is shown. Not only does this make it considerably easier for your video viewer to visit your site, but it also creates a one-way incoming link every time you publish a video, and video networking sites like YouTube, Google Video, Yahoo Video and Revver are sites that have already acquired very high Google Page Rank.

Digital Media

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On-page Search Engine Optimization-Content

Once you have your meta-tags sorted out, there is only one other aspect of on-page search engine optimization that you need to consider, and that is the content that you feature on your site.

When the search engine robots come to your site, they will scan the content materials that you feature, such as articles, news stories and so on.
When they do so, the objective is to try to work out what it is you are writing about, because this defines what your site is about. For this reason, it is absolutely essential that your content is based around your keyword terms.

As an example, if you have a dog training site, and one of the keyword terms that you are focusing on is dog training accessories, then you should have an article that features this particular keyword phrase several times on a page with a URL something like YourSite.com/DogTrainingAccessories.html.
Having a list of appropriate keywords is an essential element of every aspect of online marketing, because you must always have a list of keyword phrases to hand before you start building your site or promoting it. (For more detailed information on flipping websites as a way to make money on the internet.)

However, keyword research is a subject which merits an e-book on its own, so it is not something I intend to cover here. Try any or all of the following links where (at the time of writing) there are free keyword research guides available:
http://www.wordtracker.com/academy/keyword-research-guide
http://www.copyblogger.com/keyword-research/
http://www.polepositionmarketing.com/emp/download/Keyword%20Research.pdf

With your keyword list in place, here is a quick and simple way of mastering the art of creating high-quality, keyword focused content for your site.

Run a standard Google search using the keyword phrase that youre focused on lets continue with dog training accessories for the purposes of the illustration because it is the search phrase that you want to build content around. (Learn more about a great way to make money from home by flipping websites.)

What you have here are the top natural search results for the phrase dog training accessories. This is telling you that these are the sites which Google considers to be offering the best quality information to visitors who are looking for details about this particular subject.

Thus, it is simply a question of visiting the top rated sites yourself, reading what they say, and then re-writing the same materials in your own words, but doing it better! Dont copy word for word that is plagiarism and a very quick way of landing yourself with a lawsuit but there is nothing wrong with rewriting the materials and then adding them to your site, because there is no copyright on information.

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Off-page Search Engine Optimization-Free Press Releases

Another highly effective way of publicizing your website is to issue free press releases about your business.

The first thing that you need in order to be able to issue a press release is something newsworthy about your business. While starting a new website or adding a new content page is not the kind of thing that justifies issuing a press release, it should not be difficult for you to think of something that does. (Learn more about a great way to make money from home by flipping websites.)

For example, how about running some kind of contest from your site, and then issuing a press release about that? This is something that you can set up in a matter of minutes but it is something that is nevertheless newsworthy.

When writing a press release, it is important to understand that there is an accepted form for doing so. While some press release sites have a form that needs to be completed in order to submit a press release through that particular site, many require a press release to be submitted in a standard format.
For an example of how a standard press release should look, take a look at this webpage. You can also get a far clearer idea of how to write press releases from this page of the same site, and there is a free press release creation kit available from the Duct Tape Marketing website.

With your press release created, it is simply a question of submitting it to the major online press release agencies such as PRNine, PRLog or Free Press Release for distribution. All of these services will submit your press release to the major online news agencies like Google News, Yahoo News and MSN, and all it needs is for one of these news network sites to give your press release some recognition and you could be well on your way to huge amounts of traffic.

Overall, the key to a successful press release is having something newsworthy to announce. People love contests and competitions, and if you cannot therefore think of anything else, this is always a good fallback option. (Learn how you can sell website to earn money from internet.)

Digital Media

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Off-page Search Engine Optimization-Social Bookmarking

Over the past couple of years, social bookmarking has become an increasingly important feature of the internet as more and more people choose to become members of the major social bookmarking sites like Digg and StumbleUpon.

Doing so gives them the ability to bookmark sites, news stories and articles that they like so that other members of the site who have similar interests can view the same information themselves. Because the whole thing works on a digital version of word-of-mouth recommendation, the most popular stories and articles can very quickly be promoted to the homepage of the social site in question, and when that happens, you can expect to see thousands of visitors in the following 24 to 48 hour period. (You’ll find great information here about how to flip websites for profit.)

The majority of this traffic is likely to be temporary, but even if you can only retain a small percentage of these people as regular visitors, this will give your site a significant long-term traffic boost.

In order to score highly with a social networking site, the content that you submit must have something different or unusual about it. Whether it is controversial, challenging, humorous or unnerving, it has to be something out of the ordinary to be remarkable enough for people to vote for it.

In truth however, it is always hard to be an objective judge of your own content. You should always submit a bookmark to the social sites every time you publish new content anywhere on the web, whether it is something that you have added to your own site, an article that you have added to the directories, a video that has just been published on YouTube or whatever else it might be.

As there are with video networking sites, there are hundreds of social bookmarking resources, and it would be impossible to submit your information to each of them every time you publish something new. (Check out this site on how to sell a website at flipmastery.com.)

However, you can cover a significant number of the major social bookmarking sites by using the services of OnlyWire, which at the time of writing will submit your social bookmark to 27 of the leading sites:

While in theory your story or article could land on the homepage of a site like Digg and drive 20,000 visitors to your site in the following 48 hours, the chances of it happening are slim.

Nevertheless, submitting your information to the social bookmarking sites is important, because every time you have something published by any social site, you create a one-way incoming back link to wherever that particular submission is linked.

This is an effective way of building a link network ultimately focused on your site, and this in itself justifies the effort of submitting your information to the social sites every time you publish.

Digital Media

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